Box Office

First Norbit opens to $34 million, and now this:

quote:

'Ghost Rider' sets box office ablaze
Comic adaptation takes in $44.5 million
By IAN MOHR
Variety.com
'Ghost Rider'

NEW YORK - Sony's Marvel comic adaptation "Ghost Rider" revved an estimated $44.5 million over the first three days of the extended President's Day frame, easily taking No. 1 at the domestic B.O. and becoming the biggest opening of the year so far.
Studio was estimating Sunday morning that the pic could roll to $51 million over four days, which would make it the biggest President's Day opening ever, surpassing Adam Sandler comedy "50 First Dates," (which hit $45.1 million over four days in 2004).

endquote

It's not all that often that an ad campaign will make me actively want to avoid a movie, but for two weeks in a row movies which held absolutely no appeal to me have opened like gangbusters. I love movies, and I'm usually pretty generous when it comes to movie choices, so I'm somewhat surprised to find that there seem to be an increasing number of "mass appeal" movies which don't interest me at all.