Sometime in the past week it looks as though Paramount Pictures has added a number of films to the iTunes Store -- I think that just last week it was only films from Disney/Touchstone that were available. There must have been an announcement of some kind that I must have missed. Anyway, the more the merrier -- it's good to have a selection to choose from if you're going to commit to a new format for content.
On a related note, it's amazing how large the selection of music is on iTunes, but this makes the occasional absence of a song or artist that much more notable -- for example, there are still no Beatles songs available, and Black Sabbath's 'Iron Man' is only available as a live version. Kid Rock's 'Bawitdaba' is only available from a 'Kid Rock Tribute' collection, and I'm sure there are many other such examples. Fortunately, it's easy enough to take a CD and rip it into iTunes, but the tools to do the same with TV shows and movie DVDs are difficult to work with (when they work at all).
Update: According to Gizmodo, Apple is about to announce the availability of the Beatles' catalog on iTunes in a few weeks.
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